The first step in creation of a successful website is understanding of the business’ logic and pursued goals. Once this understanding is achieved all the rest is a matter of successful designing: effective layout of images and content as well as functional, even if simple, navigation system. The latter is particularly important as over 86% of Internet users would leave a website if they have to clicks too many links to find what they are looking for. Thus, a greater part of burden of providing exceptional user experience lies with website’s navigation system.
At WebRise we test the interface on every level and aspect in order to find and present the best suitable design, capable of attracting visitors and turning them into clients.
The essential parts of website design and user interface, capable to boost usability are:
- PA - persuasion architecture - generated on task-oriented principle of workflow;
- IA - information architecture – expressed in user-friendly interface, that defines how your visitors will react and to what degree you want them to engage;
- AJAX-powered interactivity;
- Generation of intuitive navigational schemes;
- Easy and fast accessibility.
These major factors are capable of attracting vast number visitors or traffic to your website as well as define and direct their next actions with regard to your service.